Model Agency 411

The reason why some business organisations provide points, stamps or every 10th espresso free of charge?

These business organizations realize that a customer keeping program is a fabulous manner to ensure that customers continue coming back. The best accepted client retention programs are those commitment plans employed by retailers, but this same principal can be employed to several business that wishes to preserve a loyal client base. Also take a look at ICLP for their Brand Marketing schemes.

Remember it costs far less to maintain your current customers then it does to gain new ones. This however does not mean that you should cease spending on marketing efforts to gain new clients, also you should invest some of your marketing budget on retention strategies. Study the 80/20 principle which says 80% of your companies revenue falls from just 20% of your clients. A dependable Client Retention plan will work to convert those rare clients into “loyal customers” who spend more cash on a more frequent basis.

Client holding does not just happen. Negative client service can undermine even the optimum retention strategy. For a customer retention program to be really successful, the company must see at their complete operation to ensure every aspect of their business is proposed at retaining the customers they already have. Is the accounting section excessively rough when assembling overdue accounts? Is the receptionist chewing gum when answering the phone? All contact with your client has to be good for whatsoever retention program to work. Thus call up good client service and dependable client interaction can mean that you will attain very loyal clients who are here to remain.

This entry was posted on Tuesday, March 23rd, 2010 at 4:27 pm and is filed under Marketing Parlor. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.